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Personal Branding: Brand Yourself for the Workforce

personal branding To increase your professional presence brand yourself for the workforce through careful personal branding. Do this whether you are an employee or you are self-employed. Do you work for yourself or someone else? You still have to brand yourself for the job title that you hold. There are many things that you can do from the comfort of your own home that can help you establish your brand.

How to Brand Yourself for the Workforce

Personal branding is merely the self-promotion of your skills and other assets that you bring to a company or customers. In addition to your professional life, your other full-time job should be personal promotion to advance your career.

You wear many hats during the process of personal branding. You act as your social media coordinator, publicist, and even customer. All these different roles that you play let you connect with others and educate them about your skills and services.

Branding yourself requires much invested time and effort. By completing the actions listed below, you may ease into this process and gain skills that you need to take your brand to the next level.

Career Help Center

Beginning to Brand Yourself

Starting to build your career can be confusing and overwhelming. However, remember that there are tools that can help you through this process, you are already familiar with most of them.
  • Find Your Niche
    No matter what your specialty is, it would be best if you took the time to determine an aspect of your profession where you excel. What makes you an expert on the topic, and why should people choose you or your services?

    The main strength that makes you stand out from the rest is called your niche, or your place in the community or workforce. Come up with a keyword targeted description that you can post online about yourself. Keep it brief and clear. Clarity is vital for personal branding; people need to know what you do.
  • Create an Online Presence
    There are so many resources to help you with personal branding, and they are all at your fingertips! Through the use of social media, you have the power to not only market your skills and services to the entire world but to be found by interested customers for little cost.

    Use websites like Facebook and Twitter to post information about your job or company. Create an electronic resume and post it on job sites that you can find. Also, conduct an internet search on yourself and see what results come up.

    Monitor and approve anything that you find about yourself on the internet. That means that you should remove any embarrassing or questionable content about yourself, and only business-related content should be available to the public. You can use Google Alerts to notify you of any new mentions.

    Creating online portfolios and examples of your work as well as your resume will benefit you greatly. It is so easy to have some form of a website with your professional information displayed. A recommendation is to use social media first for your personal branding campaign.
  • Seek Advice
    Don't be afraid to ask others around you (home, work, school) how they think you are doing. Personal branding is not a solitary process. You should seek the advice and feedback of others about your work performance and products not only to gain testimonials but to see where you can improve yourself. This feedback can also tell you how effective your efforts have been.

    Although you are trying to branch out and form your successful brand, it is never a problem to ask for help to identify where you have fallen short. Reach out to a mentor or colleague and get their advice about how they became more established in their field.
  • Never Stop Networking
    Even if you have become successful in your branding efforts, don't be hesitant to gain more contacts. We have already discussed the importance of networking online and putting your information out there. You can't neglect in-person networking opportunities as well.

    Understand the value of business cards and give them to your new contacts so that they may get in touch with you for future matters. The business card is an extension of your personal brand, so never forget to use it!
Personal Branding is a difficult subject to master. Some people spend enormous amounts of money trying to get their name and information out into the world successfully. You don't always have to spend money to brand yourself, especially in the beginning. It simply takes a lot of hard work and diligence, but over time, you may start to see beneficial effects. If you connect with one contact, who ends up being the only one you needed then although all that work seemed like a waste of time it was of tremendous value!